Jewelry as a Business with Marlene Richey

Item #16110STM
Streaming Video

You are making jewelry and you want to take the next step — selling. Learn the 3Ms of running an art-based business (Maker, Manager, Marketer), and work through the things you need to think about before making the leap.

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Have you thought about taking the next step as a jewelry artist – selling your jewelry? If you have, this video will help teach you what you need to know to start running your own art-based business. In this video, expert Marlene Richey is being interviewed by Art Jewelry Editor, Hazel Wheaton.

This 1 hour, 35 minute course includes:
Part 1: Starting your own art-based nano business
Part 2: Writing a business plan
Part 3: Pricing your work
Part 4: Branding basics
Part 5: Marketing musts
Part 6: Selling at shows

About the expert:
Marlene Richey is a 35-year veteran of the jewelry trade; she has run a private retail/wholesale jewelry business, and a retail gallery. She has done hundreds of shows, at all levels, across the country. Her column, “Business Savvy,” appears in every issue of Art Jewelry magazine.
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