Jewelry as a Business with Marlene Richey

Item #16110STM
Streaming Video

You are making jewelry and you want to take the next step — selling. Learn the 3Ms of running an art-based business (Maker, Manager, Marketer), and work through the things you need to think about before making the leap.

These are streaming videos available to you any time once you have paid for them. Videos cannot be downloaded. 

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$24.99
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Description
Have you thought about taking the next step as a jewelry artist – selling your jewelry? If you have, this video will help teach you what you need to know to start running your own art-based business. In this video, expert Marlene Richey is being interviewed by Art Jewelry Editor, Hazel Wheaton.

This 1 hour, 35 minute course includes:
Part 1: Starting your own art-based nano business
Part 2: Writing a business plan
Part 3: Pricing your work
Part 4: Branding basics
Part 5: Marketing musts
Part 6: Selling at shows

About the expert:
Marlene Richey is a 35-year veteran of the jewelry trade; she has run a private retail/wholesale jewelry business, and a retail gallery. She has done hundreds of shows, at all levels, across the country. Her column, “Business Savvy,” appears in every issue of Art Jewelry magazine.
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